Award for Gender Sensitivity launched
Chennai, Feb 6 (UNI) The United Nations Population Fund (UNFPA), Mumbai-based Population First and the Catalyst Trust today announced the launch of 'UNFPA-Laadli Media Awards for Gender Sensitivity' for the Southern Region.
Talking to mediapersons here, Population First Programme Director A L Sharada said the purpose of the award was to acknowledge, highlight and celebrate the commendable efforts undertaken by various media to support 'gender - just' perspectives from the field of advertising, print and electronics media.
News coverage on TV or print media, articles, print or TV ads and jingles highlighting the value of the girl child, challenging dominant stereotypes, analysing social, economic and political developments from a gender perspective, offering alternative interpretations mobilsing the public would be eligible for participation, she added.
Open to the States of Tamil Nadu, Andhra Pradesh, Karnataka,Kerala and Puducherry, the last date for receiving entries is March five. The jury comprised a panel of eminent personalities who strongly supported the movement.
The awards would be given away on March 28, 2008 at the Music Academy in Chennai, she said.
Ms Sharada said in South India alone, the gender ratio per 1000 males was skewed with 964 women in Andhra Pradesh, 963 in Kerala, 939 in Tamil Nadu, 949 in Karnataka and 958 in Puducherry.
About
55
million
females
had
'disappeared'
from
the
Indian
map
over
the
last
ten
years
and
another
five
million
go
missing
every
year,
she
claimed,
adding
''this
gruesome
situation
has
led
to
the
nationwide
award
movement
to
awaken
our
society
and
the
media
about
this
phenomenon.''
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