Mumbai, Feb 5 (UNI) Bangalore-based G K Vale, photo printing and photography equipment retailer has appointed Percept Knorigin, the digital arm of Percept Holdings, as its online agency.
The site www.gkvale.com offers a simple inter-face on the web, to click upload and print, apart from customized photo gifting and photography related goods. The partnership with Percept Knorigin will help position G K Vale online, as a one-stop-shop for all printing and gifting, across India, with a delivery time of 48 Hours.
Speaking here, Percept Knorigin MD Viraj Malik said, ''Percept Knorigin will be working on a communication strategy for G K Vale, which would involve not only working on promotional campaign but also on CRM and usability aspects of this application. We are excited with the prospects of online photo printing industry in India and this market is all set to boom in the coming months. We strongly believe that offline photographic leaders like G K Vale will be able to deliver much better quality and service to customers with the support of online services.'' G K Vale CEO Anand Sukumar said, ''We are leveraging our experience and presence on ground to provide quality services to our clients. A lot of regular customers are already using online interface to order prints, with G K Vale online store fronts and we are now looking at expanding across India.'' UNI LS SR PJ KP2243