Kolkata, Feb 4 (UNI) Tata Steel today opened its fourth retail outlet "Steel Junction" at Behala in southern part of the city to boost its direct seller-buyer business of steel products.
The "Steel Junction" would be run on a franchise model and would showcase steel products including furniture, utensil, lifestyle and hardware.
All the Tata Steel brands like Tata Shaktee Corrugated Steel, Tata pipes and Tata Agrico (Agricultural implements) would also be retailed through this outlet.
The objective of Tata Steel venturing into the organised retail was to change the perception of people towards steel and to showcase steel as a useful product touching people's hearts, a company release here said.
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