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Bates David wins creative mandate for Fiat India
Mumbai, Feb 4 (UNI) Bates David Enterprise has won the creative mandate of Fiat India, following a multi-agency pitch with the competing agencies -- Leo Burnett, Grey Worldwide and FCB Ulka.
The incumbent agency was Leo Burnett, which had been handling the coveted internationally aligned business of Fiat India for the past ten years.
According to a release issued here, with two new product lines -- Fiat Linea and Grande Punto -- to be launched shortly in India, Bates David Enterprise would be handling the advertising duties of Palio till Grande Punto is launched.
The agency will also be responsible for the advertising and communications for the CBU (Completely Built-up Unit) of the automobile major that include Fiat 500 and Bravo. The estimated account size is Rs 40-50 crores, the release said.
Fiat
India
President
and
CEO
Rajeev
Kapoor
said,
''We
identified
Bates
David
Enterprise
as
the
agency
with
the
best
capabilities
to
support
us
in
building
the
new
image
for
the
brand
and
help
us
accomplish
our
business
plans
for
the
Indian
market.''
UNI
LS
RN
AG1911
