The traditional tokens of affection exchanged on February 14 should be ditched because they damaged the planet. Instead, couples should be striving to ''enjoy a greener romance'', the Daily Mail quoted them as saying. The campigners are promoting e-cards to reduce the waste caused by the 13 million Valentine's cards bought in Britain each year. Couples are also being urged to make their own cards from left-over wrapping paper.
Other advice includes gifting potted plants instead of a bunch of cut ones. Those who insist on buying chocolates are urged to buy ones with the least packaging.
People wishing to cook a ''romantic meal'' are advised to check the quantities of food required for their recipe so they do not waste food by making too much.