Chennai, Feb 2: Glaxo-Smith Kline Consumer Healthcare today announced the launch of Women's Horlicks, the first health drink, tailore made for women. The new 'health women's horlicks' has all the micronutrients necessary for women in the age group of 19-50 as recommended by World Health Organisation (WHO), a company release here said.
It is scientifically designed with a unique combination of all the required nutrients. It has low fat and no added sugar. It is available in two flavors-Chocolate and Caramel in a jar, priced at Rs 100 for a 200 gm jar, the release said. "We are proud to introduce new Women's Horlicks. This has been a very well thought out product where we have tried to keep our consumer's smallest needs in mind", Mr Shubhajit Sen, Vice President, Marketing said.
The urban Indian woman had the longest working hours vis-a-vis the other members in their families, but often she ignores her nutritional requirements as there was not much choice available which is tailor made for them, he said.