Thane, Jan 31 (UNI) HyperCity Retail India and Shoppers' Stop have entered a franchise agreement with Home Retail Group, UK, to offer a multi-channel shopping experience under the brand name of HyperCity Argos to consumers in Mumbai.
HyperCity has launched Catalogue Shopping for the first time in India at Thane, a concept which has proved successful for millions Argos customers in UK.
Commenting on the launch, HyperCity CEO Andrew Levermore said, ''This unique format of catalogue shopping is definitely suited for metros like Mumbai, where retail space is expensive and has been deterrent for retailers to reach out to a larger consumer base in a cost efficient manner. HyperCity has launched the business with the first of five stores in Thane and will be opening more by the end of current year.'' UNI AR DB AG1910