9/10 viewers want change from current TV serials
Mumbai, Jan 29 (UNI) Nine out of 10 TV viewers want a change from the ''Saas Bahu'' type of soaps, a research carried out to understand the drop in ratings of Hindi serials revealed.
The research undertaken by Starcom Worldwide included both men and women from Mumbai, Delhi, Ahmedabad, Bhopal, Moradabad and Kolhapur in the age group 18-54 years.
According to the research, three out of five viewers are seeking faster and more progressive programmes with a definite end. Over 50 per cent of respondents expressed confusion in story lines of these serials. Respondents in smaller towns expressed preference for simpler story lines.
The top three demands of TV viewers include progressive stories more in line with the present time, fast paced serials with a definite end to the story and exposure to international locations and foreign cultures.
Speaking
to
reporters
here,
Starcom
Worldwide,
India
Executive
Director
Nikhil
Rangnekar
said,
''The
astounding
results
of
this
research
throw
significant
light
on
the
needs
and
expectations
of
TV
viewers
in
India
today.
This
research
should
be
a
wake-up
call
to
all
GEC's
and
production
houses
that
create
such
content.
There
is
a
colossal
need
to
overhaul
the
current
content
and
to
provide
viewers
with
more
progressive
content.''
UNI
LS
RN
AKJ
BD2035