KSIC to open its first Mysore Silk outlet in Kerala

Thiruvananthapuram, Jan 25: 'Mysore Silk' sarees with a price tag ranging from Rs 3,500 to Rs 1.55 lakh will be on display for sale at the first exclusive showroom of the Karnataka Silk Industries Corporation Ltd (KSIC) in Kerala to be opened here tomorrow. KSIC Manager (Marketing) S Philomen Raj told newspersons here that another outlet would be opened at Kochi as part of the company's strategy for direct sale.

Stating that the company was committed to ensure quality of products, he said its profit registered a 20 per cent increase after it cancelled all dealership and started direct selling. The company's turnover for the year 2006-07 was Rs 41 crore. The new showroom at the Mascot Hotel here would have an elegant designer collection of Crepe de chine sarees, Kasuti embroidery sarees and georgettes and plain printed sarees, wedding sarees, salwar sets, tops, Ties, scarves and stoles.

''We have also introduced Wedding Collection sarees under the name of 'Threads of Gold' designed by Bangalore-based Professional Designer Ms Deepika Govind,'' he added.

He said Mysore Silk was the best crepe silk available in India today. ''The zari used in Mysore Silk is pure and has a gold content of 0.65 per cent and silver 65 per cent. The designs are a blend of tradition and modernity.''

UNI