Mumbai, Jan 24 (UNI) PepsiCo India Holdings (FritoLay Division) has signed on India's one-day captain Mahendra Singh Dhoni as FritoLay India's new brand ambassador.
Dhoni will join Bollywood veterans and long standing Fritolay ambassadors Saif Ali Khan and Juhi Chawla to launch a mega FritoLay portfolio promotion called ''Chala Change Ka Chakkar'' in February, a release issued here today stated.
Commenting on the partnership, Dhoni said, ''It is a privilege to be associated with snack leader, FritoLay India. I'm particularly excited to partner Saif and Juhi in introducing Fritolay's mega consumer promotion. I think consumers are going to love the uniqueness of the prizes.'' ''We are proud to welcome Dhoni into the FritoLay family. His pan-Indian appeal, confident can-do attitude and responsible yet fun image make him one of India's most loved youth icons,'' PepsiCo India Holdings (FritoLay division) Director, Marketing, Deepika Warrier said.
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