Timeless jewels: All that glitters in 'Jodha Akbar' is gold

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New Delhi, Jan 22 (UNI) All that glitters in 'Jodha-Akbar' is gold and if the film's jewellery could speak, the magnificent array of gems would tell an eloquent tale of the historic union of the Rajput and Mughal dynasties in 16th century India.

The film's jewellery is an endeavour by the filmmaker and the Tanishq brand to transport the viewer to the grand and majestic medieval period and bring alive the romance and marriage between the Mughal Emperor and the Rajput Princess, Tanishq CEO C K Venkataraman said today.

Rubies, emeralds and uncut diamonds will imbue colour and dazzle to the historic epic visualised and directed by Ashutosh Gowarikar.

''Great detail has been paid to the jewellery of the the two dynasties with the beauty of the era coming alive in the ornaments,'' he said at a function here to showcase the collection.

It is also an attempt to revive the great legacy of Indian crafts which had got lost in the sands of time.

''The collection symbolises the passionate two-year-long journey by Tanishq to revive and recreate some heritage pieces which had been lost or forgotten. Intensive research was carried out and miniature paintings and even architecture of the period studied to ensure the ornaments were an authentic representation,'' he said.

In a recorded message, Ashutosh Gowarikar said the jewellery played a significant role in the movie and was an eloquent testimony to the beauty and richness of the majestic 16th century.

''One aspect of the script kept emerging and evolving over time-the jewellery and we wanted it to not only add to the visual splendour of the movie but also convey a myriad of emotions, symbolic of the historic union of Akbar and Jodha.'' Tanishq Marketing head Alpana Parida said it was more challenging to come up with the collection for the movie as it entailed not just making pretty pieces but designing and creating authentic ornaments of the period.

She said Tanishq had earlier created the jewellery for the Shahrukh Khan starrer 'Paheli'.

''Bollywood is a powerful medium of reaching across continents to NRIs who form an estimated 10-15 per cent of our clientele,'' she added.

However, most of the ornaments would remain collector's pieces as they were not wearable or affordable.

''We have a pret line in our showrooms which has been inspired by the 'Jodha Akbar' collection and is wearable and the prices are also within reach,'' she said.

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