Godrej Consumer to acquire 'Kinky'

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Godrej

New Delhi, Jan 22: Godrej Consumer Products Ltd (GCPL) today said the company has entered into an agreement for acquiring the KINKY hair business in South Africa.

Kinky hair brand is one of the leading brands in the South Africa. This 36-year-old hair business was set up by a family of entrepreneurs in South Africa. The Kinky brand is a self created premium brand and the trademark is registered in several countries of the world. Kinky's products include dry hair, hair braids human hair extensions, hair pieces, wigs and wefted pieces. Kinky also offers hair accessories like styling gels, hair sprays, oil free shampoo, bonding glue and bonding glue removal.

''This acquisition enables us to expand into a new line of business and diversify our hair product portfolio. This acquisition is our fourth and considerably enhances our scale and size as an Indian FMCG player in the International arena. We are excited about the opportunities this transaction offers,'' GCPL's CMD Adi Godrej said.


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