Godrej Consumer to acquire 'Kinky'
New
Delhi,
Jan
22:
Godrej
Consumer
Products
Ltd
(GCPL)
today
said
the
company
has
entered
into
an
agreement
for
acquiring
the
KINKY
hair
business
in
South
Africa.
Kinky hair brand is one of the leading brands in the South Africa. This 36-year-old hair business was set up by a family of entrepreneurs in South Africa. The Kinky brand is a self created premium brand and the trademark is registered in several countries of the world. Kinky's products include dry hair, hair braids human hair extensions, hair pieces, wigs and wefted pieces. Kinky also offers hair accessories like styling gels, hair sprays, oil free shampoo, bonding glue and bonding glue removal.
''This acquisition enables us to expand into a new line of business and diversify our hair product portfolio. This acquisition is our fourth and considerably enhances our scale and size as an Indian FMCG player in the International arena. We are excited about the opportunities this transaction offers,'' GCPL's CMD Adi Godrej said.
UNI