Amul launches high calcium milk

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Anand, Jan 21 (UNI) With the introduction of Amul CALCI+ High Calcium Milk, the Gujarat Co-operative Milk Marketing Federation, Amul is all set to strengthen its Ultra Heat Treatment (UHT) milk portfolio.

Amul CALCI+ is targeted at helping pregnant woman, growing kids and young adults to meet their daily calcium requirement and helps in preventing osteoporosis.

Amul CALCI+ contains 100 per cent natural milk calcium and does not contain any preservatives. It is simply subjected to a special sterilisation process called Ultra Heat Treatment and stays fresh for 120 days at room temperature. The one litre aseptically packed Tetra Pack Amul CALCI+ is available at all Amul Preferred Outlets (Amul APOs), leading super markets and major 'A' class outlets across India. Priced at Rs 35, it is a value for money product.

Experts in nutrition around the world, recommend a daily calcium intake of 400-600 mg in general, and 1,000 mg during pregnancy and breast feeding. Two glasses of Amul CALCI+ meets the daily requirement of calcium. More importantly, Amul CALCI+ has been enriched with calcium derived from natural milk source that gets absorbed in the body easily. Further, Vitamin D helps high absorption of calcium in the body.

Deficiency of calcium leads to many health problems, like osteoporosis during old age, hypertension, bone deformation, nerve sensitivity and leg cramps. Amul CALCI+ aids in maintaining optimal bone health.

High calcium is required by pregnant woman and later during breast feeding because the baby's bones are developing. Amul CALCI+ is the easiest way to meet the increased calcium requirements. For growing children, Amul CALCI+ helps in maintaining overall growth of body and helps in gaining height as it contains milk calcium and milk proteins.

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