Genesys strengthens its Partner Program

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Mumbai, Jan 17: Genesys Telecommunications Laboratories, an Alcatel-Lucent company today announced a major addition to its partner certification options - the Gvalidated Application Integration initiative - and simplification to the Partner Program. Genesys is committed to driving business value and quality for customers through its partner network, and will make it easier to locate partners with validated integrations suitable for their needs.

"Today, Genesys' partners account for nearly two thirds of our business, up from a little over fifty percent four years ago," said Paul Segre, President and CEO of Genesys. "We continue to invest in resources for them and recognize the importance of our business partners."
Gvalidated Application Integration is designed to validate and recognize the applications that partners have developed and successfully integrated with the Genesys platform.

Partners work with Genesys Product Management and Professional Services to test developed applications or integration according to specific requirements. Upon successful completion and documentation, the tested integration becomes branded as "Gvalidated," meaning that the application has passed the required tests, performed as expected and has been developed according to recommended methodologies. Customers can be assured that the integration between a partner product and Genesys has been tested for both functional and technical soundness, and the product is expected to perform as designed.

Gvalidated status is highly selective. Genesys provides a validation on the architecture, design, testing processes and documentation of the partner to ensure that the integrated software has adhered to and met Genesys standards. A Gvalidated Application is valid for two years and each application must be re-certified when changes or enhancements are made to an application.

Genesys has also simplified the Genesys Partner Program. Rather than apply to multiple programs, all Genesys Partners can participate in one coordinated program with multiple "a la carte" options. The Genesys Partner Program is the initial entry-point for all partners in a business relationship with Genesys. Partners join the program at a "tier" level that grants access and benefits accordingly.

Key elements of the new Genesys Partner Program include:

- Consolidation of the existing InterActs and InterWorks Partner Programs into a centralized program to provide greater flexibility for partners and help customers to identify suitable partners.

- Gold Certification that recognizes the top partners who have the skills and a proven track record of deploying Genesys solutions.

- New Genesys resources for key industry-specific solutions, through a process that identifies, assesses, and targets high value-add assets and provides go-to-market resources.

- Enhanced visibility for Partners in the soon to be released Partner Directory. It becomes much easier for customers to find the best Genesys partners suitable to their needs.

According to Robert Koen, Director of Channel Marketing for Genesys, "The Genesys Partner Program serves to underscore our singular focus on the customer service software market. Customers expect us to identify and recognize the partners who achieve our high partner quality standards. We added Gvalidated to help the contact center partner ecosystem flourish and give customers more choice and quality. We also simplified and consolidated the overall program to allow us to focus more resources on our best partners, and support our growing developer ecosystem", Koen added.

For more details on the Genesys Partner Program or applications for Gvalidated, visit

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