Bangalore, Jan 15 (UNI) Wipro Technologies, the global IT services division of Wipro Ltd today announced the launch of a retail automation platform "TINA".
Developed at Wipro's Applied Innovation Lab as part of customer experience enrichment programme, TINA is a platform on which customer interaction applications that use speech, touch and motion may be deployed, a company release said here today.
Senior VP Bhanumurthy B M said, "as retailers seek to differentiate themselves in an increasing competitive and challenging marketplace, the cornerstones to success is to understand customer lifecycle needs and provide them with a superior shopping experience at every stage through that lifecycle. TINA helps us get one step closer to that dream".
The SOA enabled TINA can play an important part in the overall cross channel strategy for retailers, according to the company. TINA is fully connected to the store and the retailer's enterprise through WiFi, empowering it with real time information on pricing, on-shelf inventories, and promotions.
TINA is an effort by Wipro's innovation group to create Applied innovation solutions for the next generation Retail enterprise', the release said.
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