Tata launches new Sumo at Rs 6.55 lakhs

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New Delhi, Jan 9 (UNI) Tata Motors today launched an upgraded version of its ageing workhorse Sumo, named as 'Sumo Grande', priced at Rs 6.55 lakhs to Rs 7.49 lakhs (ex-showroom, Delhi).

''Every car has a life cycle. The Sumo was launched in 1994 and despite a facelift, a new sumo was needed as competition was increasing. The new Sumo Grande has no comparison with the old one,'' said Tata Motors vice-president (commercial) S Krishnan.

The company sells around 2200-2400 Sumo's a month and expects the new car to increase sales substantially, and by as much as 30 per cent.

''The existing Sumo will continue and the new Sumo has come at a price point higher then the existing one. We now have a complete lineup of the Sumo variants,'' Mr Krishnan said.

He added that the company had the option of calling the variant by any other name, but going by the strong brand image of the Sumo, the company chose to carry on the legacy.

''This car has a great brand name and we only need to build-up on it,'' Mr Krishnan said.

The vehicle is powered by the new generation 2.2 L direct injection common rail (DICOR) engine. Maximum power and torque of 120 PS and 250 Nm, coupled with high torque levels.

The Sumo Grande will be available in 3 variants Lx, Ex and Gx -- all of which have two seating configurations 6+1 and 7+1.

The vehicle will be available in 7 colours, including 4 new shades, Sunset Orange, Zephyr Green, Mineral Red and Marine Blue.

The Sumo Grande range is priced in the range of Rs 6.55 lakhs to Rs 7.49 lakhs (ex-showroom, Delhi).

The vehicle will be available in showrooms across the country from the first week of February 2008.

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