New Delhi, Jan 8: Ibibo.com, India's fastest growing social networking website today launched a new advertisement 'the Balti (Bucket)'.
As the core proposition of Ibibo.com is to enable you to find and discover new people across India, just as you would on a long train journey, the ad is about the basic human need which is to talk, share and connect. Ibibo.com believes in offering the customer a micro perspective by launching innovative internet products and services with a decidedly local flavour.
Ibibo brings people together to "Empower Indians to create and share information and in the process, discover people."
This drive is an extension of raising awareness on various subjects wherein people who share a common interest can interact.
Ashish Kashyap, CEO, ibibo Web Pvt Ltd, said, "The brief that we gave to the agency was simple - to create a clutter breaking campaign that drives home the fact that everyone has the need to share, express, bond and meet new people."
“This is true especially for Indians, who are known for their extremely social nature and fondness to interact and be friends with people they meet on the streets, at restaurants, or on a train," Ashish added.
Ashish further said that the core proposition of Ibibo.com is to let Indians discover other Indians with similar interests and profiles.
We are delighted that the ad has achieved that message delivery admirably," he said.