Viacom Brand solutions ties up with Vodafone
Mumbai, Jan 4 (UNI) Viacom Brand Solutions, MTV's marketing vehicle, has signed up with Vodafone, one of India's leading telecom service providers, to provide customised integrated marketing solutions targetted at the youth.
Over the next 12 months, MTV will create unique interactive content that will play out across their screens. They will also roll out innovative consumer activation programmes, using music as the underlying theme.
MTV, in an exclusive tie up with Vodafone, has launched a series of animated music videos featuring a unique band 'Konees'. With proprietary music and lyrics, this is one of a 12-part series which will be played out over the next year, only on MTV.
Vodafone will make this content available to its customers in the form of ringtones, caller tunes, screensavers&wallpapers on Vodafone live.
Speaking to reporters Aditya Swamy, Vice President Ad Sales&Marketing, MTV India, said ''The Vodafone and MTV partnership reflects the new age of marketing synergies. Our understanding of what works with young people combined with the power of brand Vodafone gives us a platform to create unique multiplatform content.
With
this
our
consumers
can
stay
connected
with
both
brands,
wherever
they
are
be
it
at
home
or
on
the
go.
'' Harit
Nagpal,
Director-Marketing
and
New
Business,
Vodafone
Essar
said,
''Indian
youth
are
among
the
fastest
in
Asia
to
embrace
digital
technology
in
order
to
express
and
connect
with
multiple
communities.
MTV
excels
in
the
language
of
music
and
youth
speak,
and
hence
was
our
natural
choice
for
this
partnership.''
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