Mumbai, Jan 4 (UNI) Viacom Brand Solutions, MTV's marketing vehicle, has signed up with Vodafone, one of India's leading telecom service providers, to provide customised integrated marketing solutions targetted at the youth.
Over the next 12 months, MTV will create unique interactive content that will play out across their screens. They will also roll out innovative consumer activation programmes, using music as the underlying theme.
MTV, in an exclusive tie up with Vodafone, has launched a series of animated music videos featuring a unique band 'Konees'. With proprietary music and lyrics, this is one of a 12-part series which will be played out over the next year, only on MTV.
Vodafone will make this content available to its customers in the form of ringtones, caller tunes, screensavers&wallpapers on Vodafone live.
Speaking to reporters Aditya Swamy, Vice President Ad Sales&Marketing, MTV India, said ''The Vodafone and MTV partnership reflects the new age of marketing synergies. Our understanding of what works with young people combined with the power of brand Vodafone gives us a platform to create unique multiplatform content.
With this our consumers can stay connected with both brands, wherever they are be it at home or on the go. '' Harit Nagpal, Director-Marketing and New Business, Vodafone Essar said, ''Indian youth are among the fastest in Asia to embrace digital technology in order to express and connect with multiple communities. MTV excels in the language of music and youth speak, and hence was our natural choice for this partnership.'' UNI LS OBB SM1706