New Delhi, Jan 4 (UNI) Digitalisation of new year wishes saw the revenue earnings of the tele companies in the government and private sector reaching about Rs 175 crore on New Year's eve including the first day of calendar 2008.
While during Diwali 2007 the revenue was about Rs 165 crore as per the estimates made by the industry body Assocham.
Traditionally, the projected revenue generation should have been pocketed by the postal department and also by various courier outfits such as Blue Dart, DTDC, DHL.
However, 40 million youth country wide chose to transmit their new year and diwali greetings through SMS and made their relevant purchases through e-commerce, adds the assessment.
''This phenomenon will further intensify in years to come and the postal department as also courier companies would have to find ways and means that are innovative and out of box to compensate for the lost ground,'' said Assocham, Secretary General D S Rawat.
The current telecom revolution is going to take another 20 million youngsters into making the best use of mobile and telephony facilities for transmitting their wishes to their near and dear even in rural pockets in next 15-20 months, added Mr Rawat.
As per the estimates made by the industry body the e-cards and e-shopping sale for New Year and on Diwali of 2007, registered a growth of 120 per cent and generated revenues to the extent of Rs 110 crore on the eve of new year 2008 as well the first of calendar 2008.
However, it estimates that fashion for sending Greetings cards would stay with elderly people, as visual impressions last for very long.
As a result of telecom revolution not only the postal and courier companies suffered but this pinch was almost equally felt by a large number of card printers across the country whose new year sale dropped by nearly 35-40 per cent both during Diwali and on New Year's Eve.
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