Regulatory body for electronic media soon: Dasmunshi

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Kolkata, Jan 2: The Centre is considering to set up a regulatory body for electronic media to help equip it with better knowledge and self-regulation, Information and Broadcasting and Parliamentary Affairs Minister Priya Ranjan Dasmunshi said today.

Interacting with the members of the Indian Chamber of Commerce here, the Minister said TRP mechanism of the electronic media was faulty and hence formation of the regulatory body was necessary to improve its overall functioning. '' The Government is in favour of such regulatory body as we are experiencing a boom in the media, especially in the electronic, and the number of TV channels is expected to increase to 465 at the end of the 11th five-year plan,'' Mr Dasmunshi observed.

Referring to the proposal of increasing FDI in Indian media, he said though no decision has been taken in this regard, talks were on for its increase from 26 per cent.

'' Media can shape power and participation in society in negative ways, by obscuring the motives and interests behind political decisions, or in positive ways by promoting the involvement of people in those decisions,'' he maintained.

Mr Dasmunshi also informed that besides educational institutions, license for community radio was also being given to others through NGOs to generate campaign for local products.

'' In a growing, knowledge-driven economy like India, the role that can be played by Media is truly significant. Efficient exchange of information and effective communication flows are necessary to hold the key to success in a dynamic and fast globalising world,'' he said.


UNI

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