TVS reports lower sales in December, plans new models

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Mumbai, Jan 1 (UNI) South Indian auto major, TVS Motor Company today reported total two wheeler sales of 97,576 units in December 2007 against 103,188 units in the corresponding period of the previous year, but exports doubled during the month.

The company will launch its latest model TVS Flame 125 cc this month, nationally after its initial launch in Chennai. Keeping with its commitment, it had already despatched the latst model to five additional cities -- Bangalore, Hyderabad, Kochi, Indore and Bhopal, the company said in a release here.

During the new year, the company was also expected to launch the new Scooty Teenz Electric Vehicle, which is an ideal balance of style and solid performance during the beginning of the fourth quarter. It is targeted at women, whose daily travel is limited around 15-25 km per day and has a maximum range of 50 km per charge, long battery life and excellent utility space.

Another launch that has been scheduled for the fourth quarter of the current fiscal was the Apache RTR EFI. With this motorcycle, TVS Motor Company would, for the first time, would be offering Electronic Fuel Injection technology in the 160 cc category. The company would also leverage the growth prospects of the three-wheeler market with the launch of its three-wheeler variants, while planning the launch of another motorcycle launch in the fourth quarter.

In December, the company's motorcycle sales stood at 51,293 units in comparison to 58,756 units recorded in December 2006. In the scooter segment, TVS Scooty sales stood at 14,568 units in December 2007 in comparison to 16,616 units in the corresponding period the previous year. This segment too would witness further growth with the launch of TVS Scooty Teenz EV.

Exports achieved the highest ever sales of 14,402 units of two wheelers in December 2007 as against 7,088 units in the corresponding period of the previous year thereby recording more than one hundred percent growth.

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