KMI brings Marvel to India, will represent licensing, merchandising

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New Delhi, Jan 1 (UNI) Kids Media India (KMI) today said it has been appointed to represent the licensing, merchandising, publishing and promotional rights for Marvel Entertainment, the home of superheroes including Spider-Man, The X-Men, The Hulk, Captain America, Iron Man and Ghost Rider in the country.

KMI is a a subsidiary of Dubai-based Spacetoon Media International Group, which is engaged in the business of children's television programming and licensing of cartoon characters.

''Marvel Superheroes will be immediately available throughout the country for licensing on a wide range of consumer products including apparel, stationery, publications, toys and games, accessories, party goods and gift,'' KMI Chief Executive Officer Rajiv Sangari said.

Marvel is amongst the most recognisable in the world and has a strong following in India across kids, teenagers and adults, he said adding that the company would be actively pursuing promotional tie-ups with FMCG companies.

''We are very excited about the market here in India. In fact, we have published a Spider-Man comic book series where we featured an Indian version of Spidey,'' said Marvel Entertainment International President Simon Philips.

Mr Sangari said, ''in the first year, we expect to close 10-12 licensing deals generating in the region of Rs 25 crores. Marvel characters including Spider-Man and Hulk are not only popular worldwide but also in India and we are very optimistic about the success of our relationship with Marvel in India.'' In India, the business focus for KMI has been licensing, merchandising, syndication, and promotions and events for its portfolio of animated properties.

The company had launched its operations in India in 2007, with the acquisition of rights for the popular character Doraemon.

With aggressive business plans and acquisition master licensing for a range of children's properties from various sources, KMI is looking at a gross revenue of Rs 50 crores for the year 2008.

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