Chennai, Dec 29: CEAT and Chennai Event Management Services will launch 'The Ceat Classic Autorickshaw Challenge 2007' rally on December 31 aiming at spreading awareness and raising funds for child education in rural India.
Talking to newspersons here yesterday, CEAT Zonal Manager Ravi Shankar said the rally also emphasised that ''education is the right to every child.'' This unique and exciting sporting event with a cause, a 1024 km race, spanning over eight days, would witness 65 participants (autoricshaw drivers) from nine countries.
Mr Shankar said high-on-the-plan of the rally, was to offset the CO2 emissions by planting over 6,000 trees at a village in Tiruvannamalai district in the state in association with 'Trees for the Future', an NGO specialised in seed distribution, agro-forestry training and assisting communiies across the country.
The rally would witness international participation with teams from nine different countries, he said adding, ''about 65 participants from India, UK, US, Hungary, Bosnia, Croatia, Ireland and Canada, among others, would compete in the physical and intellectal tasks''.
The rally, flagged off from Chennai, would traverse through southern regions such as Puducherry, Thanjavur, Madurai, Rameshwaram, Tuticorin and Courtallam, before concluding at Kanyakumari on January eight next.
He said in addition to the travails involved in navigating each stage of the rally and keeping their autorickshaws on the road, they would visit schools and distribute books and other study materials.