Chennai, Dec 26 (UNI) Parryware Roca Private Limited launched the premium imported sanitaryware 'Crestia Collection' here today.
The 'Crestia Collection' included a wide-range of imported sanitaryware products aimed at Indian customers, looking for 'affordable luxury', Company Managing Director K E Ranganathan told newspersons.
''In addition to the new products, the existing products ensure that the slew of products from the 'Crestia Collection' aggressively dominate the top end sanitary ware market in India,'' he said.
Mr Ranganathan said the premimum market for sanitary ware in India was pegged at Rs 130 crore per annum.
''Parryware brand already commands a ten per cent market share.
With the launch of 'Crestia Collection' the company hopes to take it to over 20 per cent in next year,'' he added.