Patna, Dec 16: Marico Industries Limited (MIL), a leading FMCG company, has launched an innovative ''Asli-Nakli'' nationwide campaign to create public awarness against duplicate products in the market.
Adressing a press conference here last night after formally launching the campaign in Bihar-Jharkhand region, MIL Marketing Head Ashish Bhargava said though Bihar was a key market for them, fake and duplicate products had engulfed the entire region for the past few months resulting into not only huge financial loss to the company, but also loss of brand image for the products which presently enjoyed about 45 per cent market share within the country.
To create an awareness among the consumers about fake products in the market and dangers associated with them, the campaign had been launched, Mr Bhargava clarified.
Sales of Maricos popular products like 'Nihar Natural Coconut Oil' and 'Hair Care' had been severely affected because of the avaibality of spurious and duplicate products in Bihar for the past couple of years causing a great concern to the company, Mr Bhargav claimed.
Asked about his plan to improve the sales as well as the market share of MIL products in Bihar and Jharkhand region in the coming years following the public awarness campaign, he said ''We hope to capture at least 60 per cent of overall market share by the end of 2008.'' To another query he said last year MIL's annual turnover touched Rs 15.6 Million mark to become a leading player in the country's fast expanding FMCG market.