Bangalore, Dec 13: Spice Telcom, Karnataka's premium and innovative service provider of cellular mobile telephony services today launched 'Spice Local Lingo', a messaging service in 12 Indian languages.
Bollywood star Priyanka Chopra, who is the Brand ambassador of Spice launched the service in a colourful function in the city today. This services can be downloaded on all Java-enabled phones. It allows customers a choice of Hindi, Kannada, Oriya, Punjabi, Tamil, Telugu, Malayalam, Marathi, Assamese, Gujarathi, Bengali and Urdu messaging service.
Speaking at the launch Spice Telecom CEO Navin Kaul said the new SMS service will help customers who believe that communicating in one's mother tongue was much convenient and lot of fun as it enabled a person to be more expressive.
Spice Karnataka COO Rakesh Singh said the launch of Local Lingo was a key step to connect with the diverse Indian audience and further enhance Spice users experience using native languages.
Downloading the service could be done with a GPRS connection from Spice Portal http://wap.spicetele.com or through SMS using the keyword 'SLL' to 56199 and get the url for download.
The local lingo service had a language specific soft keypad and a message edit box, where the user can compose message and send it both as normal text SMS or a picture-SMS for users who do not have Spice Local Lingo.
The service charges can be downloaded at one time download charge of Rs 20 per language plus a monthly subscription of Rs 5 per language. As an inaugural offer, SMS charges in would cost just 50 paise per message.