Mumbai, Dec 13 (UNI) Allied Media, the media arm of the Percept Group has bagged Rs 20 crore worth media duties for Su-kam, the pioneers and leaders in the power back-up industry in India .
Su-kam is the only power back-up company in the country whose R&D is recognised by the Government of India. Allied Media will handle strategic planning, media buying and implementation for Su-kam.
Speaking to reporters here, Su-Kam Sales and Marketing Director C M Singh said,''In an era of growing energy needs and rising concerns about the environment, the focus of the entire world is on renewable energy. Su-Kam, the leader in power backup systems and solutions, will develop world class, state of the art electronics to support this phenomenon. We plan to go aggressive in the market and also in our communication strategy. In Allied Media we have the right partner.'' Allied Media Integrated Communications COO Shripad Kulkarni said, ''Our 360 degree marcom solutions pedigree is a huge advantage.
Building on this, at Allied Media, we have developed an expertise in handling the entire spectrum of marcom-conventional media, unconventional media and new media. We will work closely with Su-Kam marketing team to make their ambitious growth plans a reality.'' UNI