Whyte and Mackay enters Taiwan; launches luxury malt whiskies

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Mumbai, Dec 12 (UNI) Whyte and Mackay, a subsidiary of United Spirits, today opened its branch office in Taipei and will unveil Dalmore- range of single luxury malt whiskies at a glittering dinner reception.

The timing is designed to take advantage of the traditional boom in sales of luxury goods during the Chinese new year in February, a release said here today.

Taiwan is the World's second largest market for premium malt whiskies with an estimated size of 6,00,000 cases annually.

Whyte and Mackay has appointed Philip Wang as the new sales director. Mr Wang has previously served Moet Hennessy and Diageo for a cumulative 20 years.

The Dalmore range of luxury malts will be priced at a premium of 15 per cent over existing brands. Starting with 12-year-old Dalmore, priced at USD 50 per bottle, Whyte and Mackay will also launch the Dalmore Grand Reserva at USD 65 per bottle, the 15-year-old Dalmore at USD 80 per bottle and the limited edition Dalmore King Alexander 1263 at USD 120 per bottle.

One bottle of 64-year-old super luxury Dalmore will be auctioned at a reserve price of USD 2,00,000.

United Spirits Chairman Vijay Mallya said, ''We have acquired liquid gold in the form of matured whisky stocks in the acquisition of Whyte and Mackay. We are now focussed on using these precious stocks to promote our luxury brands in key growth markets.'' UNI

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