Gloria Jean ties up with Citymax India

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Mumbai, Dec 12 (UNI) Gloria Jean's Coffees has tied up with integrated hospitality major Citymax India to launch a chain of coffee houses across the country.

With its presence in over 30 countries, Gloria Jean's Coffees is a specialty coffee retailer. Gloria Jean's Coffees currently operates from around 770 outlets in over 30 countries, including 435 in Australia .

Citymax India plans to invest around Rs 40 crores to open upto 90 Gloria Jean's Coffees houses throughout India in the next four years, with a target of 500 outlets in the next ten years. The company will open the first outlet in Mumbai by February 2008.

Announcing the partnership between Gloria Jean's Coffees and Citymax India, Citymax India Managing Director Ravi Saxena said, ''India is well-placed to spearhead many global trends, as seen in the case of coffee houses defining the generations in this country.'' Gloria Jean's Coffees and Citymax India have conducted an extensive market research in the country over the past six months to understand issues like product positioning, pricing, sourcing and returns.

UNI

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