Another Hindi news channel on Indian satellite scene

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New Delhi, Dec 12 (UNI) The already cluttered Hindi news segment on the satellite television scene in India is all set to witness an addition in its ranks.

Ready to enter the news space from tomorrow evening is 'News 24', a new Hindi news channel from the stable of BAG Films and Media Ltd that seeks to present news ''the way it should be''.

Targeted at the 'young adult', 'News 24', with its tagline 'Nazar Har Khabar Par', will go on air from 1700 hrs tomorrow, Managing Director of BAG Films and Media Ltd, Anurradha Prasad told newspersons here.

''At 'News 24', our endeavour will be to move with the news, something that seems to have been left behind over the last year. Somewhere, over the last year or so, existing news channels have moved away from the 'real news'. What is being shown is not news but infotainment.

'' Consequently, viewers are increasingly moving towards English news channels. Through 'News 24', we aspire to restore the credibility of the Hindi news segment which has of late become eroded in the clutter of new channels dishing out infotainment instead of news,'' Ms Prasad said.

The channel has set up 13 of its own news bureaus across India.

Over 300 reporters appointed across the country will support the new gathering.

According to Ms Prasad, a unique feature of the new channel is the adoption of tapeless cameras making the time consuming physical delivery of tapes completely redundant.

'' The innovative 'IT News Gathering Technology' enables field journalists to upload or uplink recordings instantly, thus ensuring immediacy of news,'' she said.

'' News 24 has hired the best of new talent to ensure that we get the most relevant news from across India targeting 'young adults', be it politics, sports, business or lifestyle.

The channel will establish itself as a premium 'News' channel, a vastly different proposition from the current fare seen on most Hindi news channels,'' she said.

Comprising the core editorial team at 'News 24' will be Ajit Anjum as Managing Editor, Supriya Prasad as Director and Rahul Mahajan as Executive Editor.

'News 24' will be available across all television delivery platforms, including cable TV, DTH, IPTV, mobile TV and web streaming.

UNI

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