Yamaha rolles out its flagship model sports bikes

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Bangalore, Dec 7: Yamaha Motors India received overwhelming response for its two high-end flagship sports bike models--R1 and MT01 introduced recently, Mr Rohit Kurien, Business Head Yamaha Motor India (South) said today.

Speaking after launching the bikes for the Bangalore market, which Yamaha treats and sees as 'Most Important' Mr Kurien said that with the launch of two of its flagship models Indian riders get a chance to experience true 'Art of Engineering' which lies at the heart of Yamaha's creation.

He said that Yamaha India was the first two wheeler company to introduce this genre of super sports and torque sports performance bikes in India and it has gained immense popularity globally and have instrumental in successfully demonstrating the technology superiority worldwide. 'The introduction of these machines illustrates company's aim of enriching Indian bikers riding experience and elevating the current biking paradigm" he added.

Mr Kurien informed that Company was looking at refining the motor cycling culture in India by bringing in technologically advanced and visually appealing machines.

He said that initially only in four cities, including Bangalore, Delhi, Ahmedabad and Chennai the high-end sports bikes which costs over Rs 10.5 lakhs each were being introduced.

He said that company which is introducing its flagship models which were best in performance, innovation and design and built to stir both body and soul of the rider, in India also setting up world-class and highly professional workshops to provide better service backup.

Mr Sanjay Tripathi, Head Business Planning, Yamaha India, who was also present, said that over 200 units were expected to roll out this year for which private sector ICICI bank has been roped-in for financing to help the customers. "The company is committed to provide international quality and lifestyle attributes of Yamaha brand to Indian consumers" he added.

UNI

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