Singapore Airlines ties up with Cartoon Network to attract kids

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Mumbai, Dec 7 (UNI) Singapore Airlines today announced attractive offers, including the introduction of a whole suite of amenities, entertainment and giveaways created specially for young travellers, starting from December.

Singapore Airlines has entered into partnership with Cartoon Network Enterprises for this purpose. Under the tie-up, Cartoon Network toys, designed exclusively for the Airlines' young passengers, will be available for the first time on-board, a statement said.

The suite of children-oriented options includes a whole new range of Cartoon Network toys, fun packs, Cartoon Network shows, the Singapore Airlines' bedtime bear, lunch boxes, as well as kid-size headphones and sockettes.

Highly popular Cartoon Network characters such as the ''PowerPuff Girls'' and ''Ben-10'' will be available on all Singapore Airlines' flights.

The first series of giveaways includes ''PowerPuff Girls'' and ''Ben-10'' themed crayon packs with art books, plushes, phone pouches, key chain wallets and activity packs. More giveaways featuring other Cartoon Network characters will be rolled out subsequently throughout the year.

Besides toys and games, special children's menus will also be available on-board. All-time favourites including burgers, spaghetti, meatballs, and chicken nuggets will be offered on Singapore Airlines'children's ''Book-The-Cook'' programme.

From the second quarter of the next year, children's meals will be served in specially designed lunch boxes on long haul flights, which the children can take home, the statement added.

UNI

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