Mumbai, Dec 6 (UNI) Vh1, India's international music and lifestyle channel and Nokia, Mobile Communications service provider, unveiled the video of the Scorpions's song ''Humanity'' for their initiative titled, ''Nokia&Vh1 Shot By U''.
The video for ''Humanity'', their title track, was made by putting together user-generated content. The Scorpions' launched their new album ''Humanity'' in May this year and the video created by Vh1 viewers and Vh1 will be aired on Vh1 and MTV India from tomorrow onwards.
Speaking to reporters today, MTV India Vice President (Marketing) Aditya Swamy said, 'Shot By 'U' is the platform created for Nokia to establish music leadership by riding the UGC wave. After a very positive response to Season 1, we now are thrilled to move this initiative into overdrive in Season 2. 'Scorpions' are one of the most sought after bands in the world and through this initiative, consumers get to be a part of Rock history.'' Talking about the initiative, the lead singer of 'Scorpions' Klaus Meine said, ''We are thrilled to know that we have such a large and loyal fan following in India. It's great to know that companies like Vh1 and Nokia are spearheading initiatives like these to bring the viewers closer and more involved with the band.'' UNI LS SR SBC KN1713