Bangalore, Dec 6: The fast growing global market analytics outsourcing sector is set to be transformed with the addition of a new player with significant strengths that combine knowledge, people and processes.
Headquartered in Southport, Connecticut, Symphony Marketing Solutions would offer clients full scale transformational outsourcing through a global model combining market analytics, business intelligence, data modeling, data integration, and data management. With over 1,100 employees located between the company's offshore center in Bangalore India , and Southport, Symphony Marketing Solutions would be one of the largest independent players in the fast growing market analytics outsourcing space, the Company said in a release here today.
Formed through a spin-off from Symphony Services, Symphony Marketing Solutions would offer its clients a world class talent pool that leverages business insights present in underlying data to build strategies that help the clients take more informed decisions that have a direct impact on their revenue, including building data-based marketing strategies for customer acquisition, devising customer retention strategies and executing loss mitigation strategies through cutting edge forecasting tools. Clients would include both end-users and information intermediaries in the Pharmaceutical, Finance and Banking, Insurance, CPG, Retail, Packaged Goods, Telecom and Hotel Leisure and Travel sectors worldwide the release added.
The company also announced plans to aggressively ramp up its employee base by 30 to 40 per cent over the next one year by hiring the highest quality talent in India .