Mumbai, Dec 6: Dubai-based Landmark Group, a foremost retailer in Middle-East and India, has launched ''Springfield''- a European casual wear brand in India.
An international fashion leader, this globally acclaimed brand is known for trendy casual wear that is distinctly urban, sporty and vibrant. The ''Springfield'' store is located at Atria-the Millennium Mall in the city.
To mark the launch of ''Springfield'', famous models like Aryan Vaid and Carol Gracias along with budding models were treated to a makeover by stylist Nisha Bedi Rai.
Aryan was given the ''Casual Dark'' look from Springfield's Autumn Winter collection. ''Casual Dark'' focuses on a casual yet stylish look and reflects the attitude of those who love being dressed in black and grey with a touch of red.
Carol was given the ''School Rebel'' look- a collection which portrays college styles and emblems.
Speaking on the occasion here, Brand Head Sandeep Krishan said, ''Springfield is best-suited for the young, cosmopolitan male in search of a fashionable brand that offers a good quality-price relationship. All in all, this is a great offering for the urban Indian male, who is conscious of being in sync with global fashion trends and not afraid of experimenting.'' ''Springfield'' boasts of a wide range of apparel, footwear and accessories for men. The collection comprises denims, winter clothing like sweaters, summer knitwear and continuity knitwear, sports wear like sports trousers and shirts, summer sports shirts and sports jackets and accessories like bags, caps, shoes, scarf, socks, innerwear, sleepwear, business trousers and shirts.
''Springfield'' will launch a complete collection for women in the next season.
IMG Brands, a part of the Landmark Group, introduces international brands in India. The Landmark Group was started over 30 years ago, with the mission of leading retail in the Middle-East markets, by offering customers a large variety of high quality products at exceptional value. From a single children's store in Bahrain, the Landmark Group has expanded exponentially and currently has 500 stores across the Middle-East continent and India with employee strength of over 13,500 people.