Mumbai, Dec 4(UNI) Radio Mirchi 98.3FM has launched a new contest ''Doon Kya EK Lakh''.
The contest will start tomorrow and go on till December 19, in the show ''Hello Mumbai'' with RJ Anmol and RJ Sharanya.
Speaking to reporters today, Radio Mirchi Station Director Sujata Bhatt said ''After the launch of our new jingle by Vishal and Shekhar, this is the next big activity on Radio Mirchi. The contest is a great idea to have some fun on air.'' Every morning on Hello Mumbai, between 08:30 hours to 10:30 hours, four lucky listeners among the once who make maximum SMSs will be chosen to try their luck in winning Rs one lakh each.
''The contest will be split into six levels of questions and answers rounds. With every correct answer a person doubles his or her money but with one wrong answer he runs the risk of losing all the money earned so far,'' Ms Bhatt added.
The show will also have celebrity guests who will play the contest and the money earned will be donated to charity, informed Ms Bhatt.