New Delhi, Dec 4: H&B Stores Ltd, a wholly-owned subsidiary of Dabur India Ltd, today unveiled the brand name for its specialty beauty, health and wellness retail business 'new-u'.
The H&B Stores, set up with an initial investment of Rs 140 crore, will establish its presence in the retail market with a chain of stores on the Health and Beauty format.
H&B plan to set up 160 stores by 2010 with a portfolio of Indian and international brands. Private labels too will play an important role in the stores' total merchandise offering. The store size (carpet) will vary from 1,200 sq ft to 6,000 sq ft.
The brand name and design 'new-u' symbolizes the transformation that the stores will offer its patrons something new, engaging and innovative and will offer consumers comprehensive health and beauty solutions under one roof.
The stores will have around 20,000 products in different categories including colour cosmetics, fragrances, skin and personal care, baby and family care, fashion accessories, general merchandise, Ayurvedic and herbal products and pharmaceuticals.
The 'new-u' stores will also springboard several international cosmetics and personal care brands into the Indian market.
''The Indian consumer has no doubt come of age but the shopping experience in India has not kept pace with this change. Even though retail outlets have mushroomed across the country, most of them still do not offer Indian consumers the kind of shopping experience that people in the rest of the world are used to. With 'new-u' we are committed to bring that world-class shopping experience to India,'' said H&B stores CEO, Peter Baker.
''By the end of the 2007-08 fiscal, the company has scheduled six 'new-u' outlets in the Delhi NCR region. ''We will then quickly expand our presence into other markets, adding another 50 stores in 2008-09, and take the number to 160 by 2009-10,'' Mr Baker added.
The 'new-u' brand logo was also unveiled by Mr Baker and Mr Graeme Fraser, Head-Sourcing, Buying&Merchandising, H&B Stores.
Mr Fraser said ''We wish to provide our consumers an international quality store environment and product range incorporating a global look and feel. Designed by using the latest trends in global Health&Beauty industry standards, 'new-u' stores will provide a never-before retailing experience to Indian consumers.'' The stores will house beauty and health experts who will offer advice to consumers on particular products that suit their specific needs. The intention is to give the consumers wide choice of beauty, health and wellness products all under one roof in a modern comfortable environment with many great value for money offers, Mr Fraser added.