Bangalore, Dec 1 (UNI) TVS Motor Company today reported total two wheeler sales of 112,766 units in November 2007.
Exports posted 37 per cent growth over the last year, while scooters grew at four per cent, the company said in a release here.
The company has begun production of the much-awaited TVS Flame, Apache RTR EFI and the TVS Scooty EV and would formally launch these products during the course of the month. With the launch of the TVS Flame, the company would strengthen its presence in the executive segment, which accounts for over fifty per cent of the motorcycle market. Sales were expected to move upward post these launches, as the company would be in a position to leverage a more full portfolio.
The all-new 4 Stroke, 4 geared 125cc FLAME, the most innovatively designed offering from TVS has been designed to win over discerning customers with its futuristic styling and technology. The 3-Valve Engine comes with Controlled Combustion Variable Timing Intelligent (CC-VTi) technology. The styling of Flame is inspired by the Delta Wing design fond in the latest fighter jets. Called 'DeltaEdge', it gives the bike a unique style while giving it superior aerodynamics.
The FLAME boasts of several style statements including, DeltaEdge Headlamps, Sporty DeltaEdge Exhaust, Embedded DeltaEdge Trafficators, LCD Digital Speedometer and a Dual Lens Tail Lamp.
The new Scooty Teenz Electric Vehicle, designed to offer more value and ride comfort, is an ideal balance of style and solid performance. It is targeted at women, whose daily travel is limited to around 15-25 km per day but at lower ownership costs. Stylish and durable, the Scooty Teenz EV has a maximum range of 50 km per charge, a long battery life and excellent utility space. As a vehicle that uses alternate fuel, the SCOOTY TEENZ EV ensures reduced operating costs and guarantees durability, good service backup and sustained performance with pillion rider.
With the Apache RTR EFI, TVS Motor Company would, for the first time, be offering Electronic Fuel Injection technology in the 160 cc category. The new technology, which consists of an Electronic Control Unit (ECU) made up of sensors, fuel pump and injector. ECU receives the data from sensors, processes them and delivers optimum fuel and ignition timing. It offers better engine smoothness, faster throttle response, lower emissions, good cold start and recovery, better idle stability, good drivability, better fuel economy and performance consistency at various altitudes and environments. The Apache RTR EFI also offers instantaneous response throughout the rev range and is equipped with a rear disc brake facility.
TVS Motor Company would also leverage the growth prospects of the three-wheeler market with the launch of its three-wheeler variants, planned in the next few months.
During the month the company's motorcycle sales stood at 57,113 units in comparison to 68,874 units recorded in November 2006. The recently launched upgrade TVS StaR City 110cc has been well received and has made a sizeable contribution to the overall motorcycle sales of the company.
In the scooter segment, this month too, TVS Scooty continued its steady upward trend, posting four growth over the corresponding period last year with 22,566 units in November 2007 when compared to 21,791 units during the previous year. This segment too would witness further growth with the launch of TVS Scooty Teenz EV.
Exports recorded a quantum jump over the previous year with TVS Motor Company exporting 10,408 units of two wheelers in October 2007 recording a growth of 37 per cent over November 2006 figures of 7,618 units.