Mumbai, Nov 30 (UNI) The latest campaign by Parachute Advansed, titled ''Gorgeous Hamesha'', has won the Yahoo! Big Chair Award given in recognition of outstanding work in the digital medium.
This award was given for ''creative excellence in the online domain where digital formed an integral part of a multi-media campaign''.
Marico head of marketing Ashish Bhargava said, ''Fragmentation of media and within media only throws up a plethora of opportunities to engage the consumer. ''Parachute Advansed'', in spite of being a ubiquitous household name, has been able to do ground breaking innovations.'' UNI