Chennai, Nov 29 (UNI) Concerned at what it terms as the 'negative myth' of environmental degradation, the plastic foundation and the stakeholders in the plastics industry under the umbrella of All India Plastics Manufacturers' Association (AIPMA) will launch a nation-wide project 'Plastic Rath Road Show' tomorrow.
According to AIPMA President Harish D Dharams, the project was conceptualised to create awareness among the public about the usefulness of plastics.
A 'plastic rath' with pictorial designs and messages about the usefulness of plastics in day to day life had been designed. The rath would hit the roads in Delhi, Chandigarh, Ludhiana, Amritsar, Ambala, Chennai, Bangalore, Hyderabad, Kolkata, Bhubaneshwar, Balasar, Mumbai, Ahmedabad, Rajkot and Baroda.
Eminent personalities would flag off the show in support of the industry, he said.
It would also highlight how in this century and for centuries ahead life without plastics would be impossible. For instance, 75 to 80 per cent of house hold goods, automobile, health care, dental, optical, irrigation, precisions, office equipments, modular furnitures, stationery, computers, mobile phones, cables, textiles and aeronautics had wide usage of plastics.
He said countries around the world were using plastic on large scale.
But in India, plastics was 'negatively portrayed and targetted' because no perfect system was in place to dispel the myth.
The aim of the road show was to wipe out the negative myth about plastic, he added.