Hakoba Lifestyle ropes in designer Rocky S

Mumbai, Nov 29 (UNI) Hakoba Lifestyle has announced a tie-up with designer Rocky S.

Hakoba Lifestyle CEO Madhup Dokania told reporters, ''Hakoba's key focus has always been women's wear in the apparel market, however we now plan to expand the business by venturing into new product segments under different brand names targeting the lower, medium and higher segments of the society. We are now venturing into a new segment called Club&Fashion and have tied up with renowned designer Rocky S for the Hakoba Club line Rocky S Club.'' Apart from the tie-up, Hakoba Lifestyle plans to invest Rs 250-260 crore in various segments like Home Furnishing, Lingerie, Value Retail and Designer Associations by the next financial year. Hakoba Lifestyle also plans to open another 35 exclusive Hakoba retail outlets.

Initially the company is looking at opening 400 small stores of average 1,000 sq ft by 2011, and about 80 medium-sized outlets.

In the second phase, Hakoba will also come up with 30 large format stores of 40,000-60,000 sq ft module by 2009. The company targets turnover of nearly Rs 210 crore by 2009.

Speaking on the occasion designer Rocky S said, ''Today's generation is all about high paced life style and impossible deadlines. We are talking about new age of professionals, go-getters, who work hard and at the same time party harder. They are aware, fashion savvy and like to make a statement with their style.'' UNI