Zapak and IAMAI organise India's first ever Gaming Summit

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Mumbai, Nov 28 (UNI) The gaming industry is all set to become a serious business in the country with India being recognised as a potential market for gaming.

The first-ever gaming summit, powered by Zapak Digital Entertainment Ltd. and The Internet and Mobile Association of India (IAMAI), was held today at the Taj Land's End here.

The Summit was attended among others by David Christensen-Sony Online Entertainment, USA, world's leading Gaming Development and Publishing Organisations Desmond Lu Guanghang-Shanda Entertainment, a leading gaming company in China, Erez Naveh-Come2Play, Mohit Anand and Microsoft Xbox.

Speaking to mediapersons, John McClure, Director of Marketing Intel South Asia said, ''The gaming industry is becoming extremely important to Intel for 3 reasons. Firstly, because this community is early technology adopter and is extremely demanding in terms of processor and platform performance. They therefore are a great community to help drive enhancements in our products like the newly launched Core 2 Extreme QX9650 based on our path breaking 45nm process technology, where we have custom built several capabilities specifically for gamers.'' Mr McCLure said ''The second reason is that it is starting to grow quite rapidly in India and propogate broadband to grow even faster and third reason is that it gives us the ability to reach out to the youth segment which is an important marketing priority for Intel.'' During the panel discussions, topics like elaboration of past, current and future trends and unravel ranged from Gaming Industry overview, gaming industry value chain to the DNA of a typical gamer and potentials of gaming as a tool to promote brands were discussed.

Speaking on the occasion, Zapak Digital Entertainment Ltd., COO Rohit Sharma said ''India today is getting recognised as a potential market for gaming. Till date, gaming is seen from limited perspectives. Our endeavour is to create a platform that views this industry more holistically.'' UNI

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