Mumbai, Nov 28 (UNI) After serving taste of trust of over 100 years, the country's third largest packaged tea company, Wagh Bakri Tea Group launched its Wagh Bakri Perfect Premium Leaf Tea in 250 gms and 500 gms pouch format here today.
The Company already has a strong presence in Gujarat, Rajasthan and Madhya Pradesh and is now all set to enter and establish in the market here.
The Company's Director Mr Parag Desai told media that, ''The country tea market is enjoying a healthy growth of 21 per cent this year and a strong regional player like Wagh Bakri is gaining over 30 per cent market share. In Mumbai overall market volume for tea consumption is over 60 lakh kg per annum where 250 gms and 500 gms packs are in demand. Mumbai is the largest metro for tea market. It has got 52,000 outlets with three per cent contribution to all India and 22 per cent of urban Maharashtra's volumes come from Mumbai only.'' Further Mr Desai added, "In keeping with our understanding of the growing demand of top end quality tea from our consumers, we have launched Wagh Bakri Perfect Premium Leaf Tea a special blend with premium packaging and competitive pricing for the Mumbai market to cater to mainstream tea drinking segment who seeks consistent quality.'' UNI