Voxtel launches personal navigation devices

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New Delhi, Nov 28: Voxtel Telecom, part of the 500 million dollar UK telecom giant BEIL Group, today said it targets a revenue of 100 million dollars through the sales of its GPS-based Personal Navigation Devices (PND) and VoIP phones in the Indian market by the end of 2008.

''The future for navigation is huge in India. When you are driving around and you want a gas station or you want to book a cinema ticket, you can actually interact and book the same. We'll charge you on your operator, and so there will be tie ups with the mobile operators in the future,'' Voxtel Telecom's Chief Operating Officer Dino Lalwani told reporters.

We are manufacturing everything in China, but if the opportunity arises in the future we might will start manufacturing in India as well, Mr Lalwani added.

Voxtel is foraying into the 18 billion dollar telecom equipment market with sophisticated navigation devices like GPS (Global Positioning System) based PND's and will feature a variety of user interfaces including 2D/3D maps, Point of Interests (like gas stations, hospitals, restaurants to be updated every 8-12 months) and voice guidance alongwith multi-lingual user interface.

The company launched four devices, two each in the VoIP and navigation devices segment. While the VoIP devices are priced at Rs 1,995 and Rs 12,000, the GPS devices are available for Rs 14,995 and Rs 19,995.

The company is also looking for SD card expansion slot for Global mapping and services.

In Voice over Internet Protocol (VoIP), the routing of voice conversations over the Internet or through any other IP-based network, Voxtel aims to provide cost-effective long distance calls with features like High Defination (HD) voice for better clarity.

''Voxtel has already entered into strategic tie-ups with major retail chains (like Reliance, Big Bazar, Spencer etc) and telecom operators like MTNL and BSNL. We are also in talks with other operators,'' Voxtel's International Sales Director Sat Murthi said.

The company plans to spend five million dollars in its brand building and expansion of network to appoint 75 distributors and 7,000 dealers by the end of 2008, he added.

The company is also launching multipack cordless phones which can serve as a mini PABX for SOHO and big houses to transfer calls, make conference calls and use high quality intercom functions.

Voxtel Telecom Pvt Ltd is a wholly-owned subsidiary of BEIL (Binatone Electronics International Ltd).

BEIL is the second largest producer of digital cordless and has global presence in 55 countries under various brands in the UK, Europe,Russia, Turkey and the US.


UNI

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