Sivaji to be shown on Singapore Airlines flights

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Chennai, Nov 28 (UNI) After making its mark in theatres across the world, Rajnikanth's magnum opus ''Sivaji--The Boss'' will be reaching greater heights, as the film is all set for release on all Singapore Airlines flights from December 1.

The Airlines has bought the exclusive airborne rights of the film for a period of three months, its Southern India Manager Bharat Mahadevan told reporters here today.

This would be the first time in aviation industry that the rights of an Indian film was purchased by an Airline company.

''The movie will be screened in our inflight entertainment system in all Singapore Airlines flights worldwide. The film will be shown to more than two million passengers every month at a height of over 35,000 ft'', he added.

The multi-crore film, directed by ''Indian'' fame S Shankar, was produced by AVM Productions, the only surviving studio system in Indian cinema now.

After three months, the Airlines would consider renewing the exclusive rights. ''If not renewed, the film can be screened in other airlines also by getting the rights. But for the next three months from December 1, the film will be screened only in our Airlines'', he added.

The Airlines was contemplating a film festival -- a restrospective of popular director like Maniratnam and actors like Rajnikanth or Kamal Hassan. It will be launched by the middle of next year.

Speaking on the occasion, AVM Productions CEO S C Babu said the airborne rights of the film have been purchased by the Airlines from the London-based 'Ayngaran International', an overseas film distribution company.

He said the film had created several records including running for 100 days in 135 theatres across the world.

He said the dubbed Hindi version of the film would be released by the end of January 2008.

UNI

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