Samsung announces development of RFID

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Kolkata, Nov 28 (UNI) Samsung Electronics Co Ltd today announced development of its new single-chip radio frequency identification (RFID) reader for mobile devices.

Embedded RFID reader chips can provide consumers with product or service information retrieved from RFID tags incorporated in items such as movie posters, clothing, and museums or tourist exhibits, comapny sources today said.

According to market research firm RoA Group, the global demand for mobile RFID is expected to grow to 701 billion dollars by 2010 from 26.9 billion dollars in 2007, for a compound annual growth of 196 percent.

" We are enabling anytime, anywhere mobile access to information, " Dr Chilhee Chung, senior vice-president of Samsung Electronics' System LSI division said.

" RFID chip reader systems allow consumers to pull context-specific information into their mobile devices while on the go. Our mobile RFID single-chip technology is an important step in the evolution of ubiquitous computing environments, " he said.

While it could be embedded into devices such as mobile handsets and handheld readers used in retail stores, initially the major application for Samsung's new RFID reader chip is expected to be in card-type readers that plug into mobile handsets.

This will provide consumers with immediate access to the new technology.

UNI

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