Mumbai, Nov 28 (UNI) NYSE listed enterprise management solutions leader, BMC Software (NYSE:BMC) has appointed Ogilvy Public Relations Worldwide to handle its public relation activities in India.
Emerging the winner from among top names in PR in India, Ogilvy PR will develop communications strategies and programs to raise the profile of BMC Software to attract and recruit talent for the company's fast growing development centre in Pune.
In addition, the comprehensive communications program will include elements of traditional media and industry analyst relations to raise customer and channel partner awareness of BMC's enterprise management solutions that enable companies to manage IT from a business perspective.
In a statement here today, Ms. Meenakshi Bhalla, President, Ogilvy Public Relations Worldwide, India, said ''We are looking forward to doing some result driven work for BMC Software in India. Though Ogilvy PR works with BMC Software in other Asian markets, for India, we had to demonstrate that we are the right agency for them. Our proven expertise in brand building, strong understanding of technology business in the Indian milieu and our contemporary approach to both traditional media and the fast emerging digital media proved to be the differentiators.'' ''Also, our specialist units in digital influence, CSR and crisis management provide our clients a globally attuned, fully ready agency which can effectively partner them in all their brand building plans,'' she added.