Bangalore, Nov 28: The city based mobile advertising start up mGinger today announced that it has attracted us dollar two million in funding from Draper Fisher Jurvetson and NEA-IndoUS Ventures.
The company said, it would use proceeds of the financing to significantly grow its business, build up their technology stack and ramp up their marketing and sales force.
mGinger provided advertisers with permission-based, targetted marketing. It enabled advertisements including offers, vouchers, news and more, sent in the form of SMS on consumers' mobile phones.
These advertisements were specific to consumer interests and demographics mentioned during sign-up (www.mginger.com) and received only in the timings that consumers specify. An additional value-add for consumers, is the earning potential of receiving these advertisements, which is redeemed through a gift cheque from mGinger the release said.