Chennai, Nov 27 (UNI) Pankajakasthuri Herbals India Limited (PHIL), makers of the famous Pankajakasthuri ayurvedic cure for asthma, launched 'Breathe Easy,' a new ayurvedic supplement for contemporary living.
Talking to newspersons yesterday, company Chairman and founder of Pankajakasthuri Dr J Hareendran Nair explained the medical significance behind the product 'Breathe Easy' and how the right proportions of natural ingredients enables a person to breathe more freely, thereby preventing pollution effects and warding off several diseases.
''The product was evolved after 20 years of research and feedback from patients attending the Pankajakasthuri Ayurvedic Medical College in Thiruvananthapuram,'' he said.
The company has also announced to take up the burning issue of global warming with famous Kollywood actor Madhavan as their brand ambassador.
In the course of a detailed presentation on global warming, Madhavan highlighted the real and imminent danger that the earth was facing and how the greenhouse gases have contributed to the creation of multiple disasters that the world had not seen like melting of glaciers, rise in sea levels, extreme hot and cold climate, hurricanes, floods and famine.
'Breathe Easy' was available in two sizes of 400 gm and 200 gm priced at Rs 170 and Rs 90 respectively and also in a sachet for Rs two.