Injunction against Wipro Safewash Ad

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Chandigarh, Nov 27 (UNI) Godrej Consumer Products Ltd (GCPL), makers of Ezee liquid detergent, today obtained an injunction from a lower court in Punjab against an advertisement of Wipro Consumer Care and Lighting (WCCL) for its liquid detergent brand Wipro SafeWash.

The Ad had directly compared Wipro Safewash to Godrej Ezee. GCPL had filed a petition challenging the advertisement by WCCL on the grounds that the advertisement was disparaging and misleading the consumer.

The Civil Judge of Ludhiana District Court today restrained WCCL from such advertising in any form, direct or indirect. The court has passed an ad-interim injunction order restraining Wipro from continuing the controversial advertisement.


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